The Path to Senior Product Designer: An Actionable Growth Plan for a UX Design Career

Master the 12 skills by which top companies evaluate UX designers
Knowing every Figma trick doesn’t get you promoted. Learn 12 skills that do, like presenting, mentoring, giving feedback, and improving processes.




An industry-backed approach to growth



Based on how more than 50 companies evaluate designers and employees, including Etsy, Medium, Dropbox, Square, Figma, Zendesk, Intercom, and Coursera.


This book will help you:
- Set career goals within six design career paths
- Learn which skills top companies require designers to have at each level
- Build an actionable growth plan to reach your next level
- Improve 12 crucial design skills with actionable frameworks
- Put the above into practice at work to get promoted faster

Get answers to these questions:
- What career options do I have as a designer?
- What career path is right for me?
- What are the steps to reach my career goal?
- How do companies evaluate designers?
- What are my skill levels?
- What competencies should I be working on?
- How do I get a promotion?
- How do I practically improve my skills like mentoring, giving feedback, presenting design, and improving processes, etc?

What’s inside
- More than 60 concrete action items on growing your career
- Six templates and canvases for career planning
- Printable PDF canvas for your growth plan
- 14 recommendations for additional resources