My Life in Advertising and Scientific Advertising
Douban
ISBN: 9780844231013
author:
Claude C. Hopkins
publishing house:
McGraw-Hill
publication date: 1966
-1
price: GBP 12.99
number of pages: 336
Claude C. Hopkins
Overview
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
