Nudge

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health a nd e ducation; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage'
—Steven D. Levitt, co-author of Freakonomics
'This book is terrific. It will change the way you think, not only about the world around you and some of it's bigger problems, but also about yourself' —Michael Lewis
'Hugely influential ... choice architects are everywhere' —Andrew Sparrow, Guardian