HBR Guide to Better Business Writing

Douban
HBR Guide to Better Business Writing

Inscrivez ou connectez-vous pour évaluer cette œuvre ou l'ajouter à votre collection.

ISBN: 9781422184035
écrit par: Bryan A. Garner
édition: Harvard Business Review Press
date de publication: 2013 -1
prix: USD 19.95
nombre de pages: 240

/ 10

2 évaluations

Pas assez d'évaluations
Acheter ou emprunter

Engage Readers, Tighten and Brighten, Make Your Case

Bryan A. Garner   

résumé

DON'T LET YOUR WRITING HOLD YOU BACK.
When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you "must" cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.
The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you:
- Push past writer's block
- Grab--and keep--readers' attention
- Earn credibility with tough audiences
- Trim the fat from your writing
- Strike the right tone
- Brush up on grammar, punctuation, and usage

commentaires
Avis
Notes