Beijing Jeep
Douban
ISBN: 9780671725044
autor:
Jim Mann
editora:
Touchstone Books
data de publicação: 1990
-10
preço: USD 12.95
número de páginas: 366
The Short, Unhappy Romance of American Business in China
Jim Mann
visão geral
In 1979, American Motors began a joint venture with Beijing Auto Works to manufacture jeeps in China, soon discovering that West and East had different, irreconcilable goals. PW called this an "informative, well-researched account."
