从0到1:开启商业与未来的秘密

Silicon Valley legend Peter Thiel’s vision for building the companies of the future.

In Spring 2012, students at Stanford University packed a lecture hall to hear Silicon Valley entrepreneur and investor Peter Thiel teach a course called “Computer Science 183: Startup.” Thiel told the class everything he knows about starting a company, going beyond the basics of running a business to answer the much harder question of how to find value where other people do not see it.

Now Thiel and former student Blake Masters, whose notes on the class became an internet sensation, have revised, updated, and expanded on the best parts of the lectures. The result is this unique book: simultaneously an insider’s view of Silicon Valley, a practical guide for thinking about business, and a contrarian vision of the future.

Thiel starts from the bold premise that we live in an age of technological stagnation, even if we’re too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It’s true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from “1 to
” But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from “0 to 1,” creating entirely new industries and products that have never existed before.
is about how to build these companies.

Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace.
They will escape competition altogether, because their businesses will be unique. In today’s post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top.
shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value.

Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve.
shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself.

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