PlayStation: Double Life (1999)

Double Life is a television advertisement released in 1999 by SCE Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation players discussing their gaming experience with the console. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.