A New Product (2012)

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A New Product

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新产品 / Ein neues Produkt
director: Harun Farocki
playwright: 哈伦·法罗基
actor: Martin Haußmann / Bernd Fels
genre: 纪录
region: Germany
language: German
length: 36m
release date: 2012-06-21
IMDb: tt2838142

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Ein neues Produkt

Overview

Farocki's newest film portrays a brainstorming session about new concepts for mobile workstations which would grant employees a high degree of autonomy - and leave experts grappling for words. The product concept is bold, but intellectually flimsy, and best serves as a reflection of existing world order. Once again, colored markers and eye-catching graphics are used to disguise heartless capitalism. The cutesy branding of neoliberal market economics is grotesque... and fascinating.

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