A New Product (2012)

Farocki's newest film portrays a brainstorming session about new concepts for mobile workstations which would grant employees a high degree of autonomy - and leave experts grappling for words. The product concept is bold, but intellectually flimsy, and best serves as a reflection of existing world order. Once again, colored markers and eye-catching graphics are used to disguise heartless capitalism. The cutesy branding of neoliberal market economics is grotesque... and fascinating.