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Rodger Keaton is a socially challenged, clinically frigid, computer nerd, desperate single white male. Patricia Bartlett is a ruthless award winning journalist who has found her man. Pitted against overwhelming odds, Hollywood makeover Guru Brad Holloway is blackmailed via the threat of crippling publicity. Brad's challenge is a "mission impossible" makeover and he must prove with substantial results that his Ultimate Makeover Services are the 'Real Deal'. Over the next six weeks, Brad & Rodger take a most unlikely journey into often uncharted terrain, with hilarious & heart warming results at every turn. But can true change be given a deadline? And can anything with a deadline be thoroughly achieved? A willing dog can learn a thousand new tricks, but is self-identity a trick?