The Appearance
Regisseur/in:
Harun Farocki
Genre:
Documentary
Region:
Deutschland
Sprache:
Deutsch
Länge: 40m
Veröffentlichungsdatum: 1996-07-14
IMDb: tt0122384
Übersicht
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.