The Appearance (1996)

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The Appearance

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Der Auftritt
diretor: Harun Farocki
género: Documentary
região: Alemanha
idioma: Alemão
duração: 40m
data de lançamento: 1996-07-14
IMDb: tt0122384

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Der Auftritt

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An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.

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