An unattainable prize, the hidden truth, an attraction for someone already committed. Even the most difficult wishes can be fulfilled with just one call to the company Whatever, Whenever, which provides whatever you want, whenever you want. The price is low, but the cost is high: helping with another customer's order - no questions asked, whatever it may be.

Eighteen-year-old Charly is ready to disclose his identity as a transgender young man. First, he must confront the prejudice of the macho villagers in his town. To earn people's respect, he decides to sign up for "The King of the Machos," a contest which supposedly measures its competitors' manhood through games and physical challenges.