Moon Seung Mo is a popular chef. Due to the sudden deaths of his parents by fire, he moves to Seoha Village. His peaceful daily life suddenly changes there with the sudden appearance of Yoo Yoo Jin. Meanwhile, Yoo Yoo Jin is a world-famous fashion designer. She works under the name of Yoo Bella. One day, she has a car accident. The car accident causes her to lose her memory completely and she ends up in Seoha Village. She acts very eccentric there and becomes a troublemaker. Due to her behavior, she picks up the nickname "Yoobyeolna" ("What an eccentric").

When he becomes king, Lee Soo hires the Flower Crew matchmaking agency to make a noble woman out of his first love, Gae-Ddong. Ma Hoon, Young-soo and Do Joon try to fulfill their client's request.