While struggling on a solo backpacking trip in Thailand, social media influencer Madison meets CW, who travels with ease and shows her a more uninhibited way of living, but CW's interest in her takes a darker turn.

While trying to expose corruption and greed, television reporter Edison Carter discovers that his employer, Network 23, has created a new form of subliminal advertising (termed "blip-verts") that can be fatal to certain viewers.