Three college students start a social experiment to prove that reality changes according to the words we use to describe it. Through research, activist actions, and artistic interventions, they analyze the importance of language in the way we understand the world. The documentary includes analysis from more than 20 international experts and leaders in the fields of political communication and information.

La Cañada Real, on the outskirts of Madrid, is one of the largest illegal shanty towns in Europe. Tonino, a 15-year-old Roma boy, has always lived here with his family. With his best friend Bilal, they film the world around them using a mobile phone, inspired by the gypsy legends he hears at home. But everything falls apart when a notice of imminent eviction arrives at his home and he discovers that his best friend is leaving La Cañada for good. Tonino finds himself torn between the dream of a new life and his attachment to his family and roots.