Vijay, a failed but talented film director starts selling Kondapalli toys made by his sculptor parents to make a living. He falls in love with Hassini, the daughter of a rich landlord and a businessman Organic Venkataramana, who gets furious when he comes to know Hassini’s relationship with Vijay. When Munikonda offers Vijay a chance to direct, Vijay lands in desperate situation to prove himself to win over his dream, love and life.

Balu is son of lovable middle-class couple. Swapna is the daughter of a strict and rich father. Both of them study in a residential college located at a small town of Godavari district. Balu and Swapna fall in love. Swapna is withdrawn from the residential school because her father comes to know about her love. The rest of the story is all about how Balu and Swapna try to get back to each other.