Third Time Lucky" was released in February 1931 and was the first film to star Bobby Howes in a leading role. Based on a play by Arnold Ridley, who also wrote "The Ghost Train", and later went on to star in "Dad's Army", "Third time lucky" tells the story of a timid parson (Howes) who steps in to protect his ward from blackmail at the hands of Garry Marsh and Gordon Harker.

An aunt objects to the romance between her niece and a neighbour's nephew, and steps in to put an end to the love affair.

B.G. Bruno, a rich bachelor, the head of a successful greeting-card company in Scotland, is essentially a kind man but respectable to the point of stodginess and extreme stuffiness. An American troupe visiting Edinburgh wants to produce a musical in town but has trouble getting backers. Bruno meets several of the leading ladies of the show; through a misunderstanding he doesn't correct they think that he's a newspaper reporter. He falls in love with one of the women, who reciprocates; he grows more lively and friendly, to the surprise of his employees. After a series of mishaps and comic incidents comes a happy ending: a successful show and true love.