Anatoli Novoseltsev works in a ratings company, whose director is an unattractive and bossy woman. An old friend of his, Yuri Samokhvalov, who gets appointed assistant director, wants to make Novoseltsev the manager but encounters objections from Ludmila Kalugina, the director. Samokhvalov then advises Novoseltsev to lightly hit on the boss. Ironically, Novoseltsev and Kalugina fall in love with each other.

Three Russian friends work in New York, party hard and chase women. It's great times until they get cursed by a drunken Russian night club owner, who turns out to be Saint Valentine. St. Valentine's curse is simple - the guys lose all their manly powers until they find their true love. It turns out to be harder than it sounds - our boys have a lot of growing up to do. Fast.