Dmitriy is a popular actor, a star of action films. The public loves him for his image of a macho with an impenetrable face. One day, Dmitriy receives an offer from a stern but very rich businessman from Siberia, Sergey, to star in a crime drama about the 90s in the lead role of a cold-blooded killer. Sergey offers Dmitriy's agent a fee 10 times higher than usual. They agree. During the filming, Dmitriy is accidentally wounded by a shot. After a simple operation, he is ready to return to the frame, but faces an unexpected side effect: now he constantly smiles, and any emotions are expressed with laughter. Dmitriy has no chance to stop filming and "upset" Sergey, who clearly knows firsthand what he is making a movie about.

The country is gradually moving away from the 90s, life is getting better and people are again attracted to the Black Sea resorts, where travelers along the way become victims of brutal murderers. In the pursuit of profit, they spare no one: neither women, nor the elderly, nor children. All attempts to get on the trail of criminals end in nothing and there is not a single serious clue in the case. At the same time, Vitaly Vitvitsky and his pregnant wife Irina Ovsyannikova go on vacation to the Crimea and themselves fall into the clutches of criminals, who turn out to be members of the "Amazon Gang", led by a certain Smallpox.