Told in two parts- the first in the style of a documentary and the next in narrative form- "Buy It Now" tells the story of 16 year old Chelsea leading up to the sale of her virginity online and then the self destructive aftermath of this event.

On the eve of an annual sibling reunion, a troubled young writer is sent reeling with the arrival of an unexpected guest.

When a family gathers for dinner, money becomes the key topic of discussion, with alarming results.