Having struggled to crack his brief, Dennis Hopper decides the only honourable act is to throw himself off a roof. Before this final act, Sir Peter Ustinov appears and bestows the Ten Commandments of Creativity upon the desperate advertising executive. The Ten Commandments become a template to navigate the state of creativity. Featuring Tarantino, Jeff Koons, Sean Penn, and Malcolm McClaren.

An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell