Having struggled to crack his brief, Dennis Hopper decides the only honourable act is to throw himself off a roof. Before this final act, Sir Peter Ustinov appears and bestows the Ten Commandments of Creativity upon the desperate advertising executive. The Ten Commandments become a template to navigate the state of creativity. Featuring Tarantino, Jeff Koons, Sean Penn, and Malcolm McClaren.

An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell

In this second installment of his exploration of creativity, Hermann Vaske looks for factors that inhibit it. He asks artists, activists, and thinkers, among them artist Marina Abramović, author T. C. Boyle, and climate activist Luisa Neubauer, about things that kill their creativity. He notes that assassins lurk everywhere, be they in the form of money, fear, censorship, or bureaucracy. Ironically, however, these things can also foster creativity. Today in particular, the Anthropocene period threatens our very survival. This existential threat keeps us exploring new ideas. Creativity may be under threat, but it is often this very threat that drives it. In dialectically synthesizing opposites, Vaske is surprised to find that some reasons for a lack of creativity are themselves particularly creative.

威尼斯日单元特别展映 As part of a personal quest, for over 30 years director Hermann Vaske filmed the world's most intriguing artists and thinkers, including over 50 luminaries, among them Academy Award and Nobel Prize winners, from the fields of visual art, music, acting, philosophy, politics, business and science, posing the question: "Why are you creative?" Vaske's subjects include: David Bowie, Ai Weiwei, Björk, Wim Wenders, Philippe Stark, Yoko Ono, John Hegarty, David Lynch, Yohji Yamamoto, Damien Hirst, Angelina Jolie, Nobuyoshi Araki, Quentin Tarantino, Bono, Nick Cave, Neo Rauch, Stephen Hawkins, the Dalai Lama, Peter Ustinov, Marina Abramovic, Diane Kruger, Julian Schnabel, John Cleese, Jimmy Page, Vivienne Westwood, Takeshi Kitano and many others.

Filmmaker Hermann Vaske explores the creative Balkan world in the hopes of understanding the meaning of "Balkan spirit", by interviewing philosopher Slavoj Žižek and various artists. However, the term's complexity very quickly becomes apparent and it seems increasingly difficult, if not impossible, to define the Balkans' geographical location, its people and its culture. Indeed, contradiction, chaos and change is at the Balkans very core.