An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell

Filmmaker Hermann Vaske explores the creative Balkan world in the hopes of understanding the meaning of "Balkan spirit", by interviewing philosopher Slavoj Žižek and various artists. However, the term's complexity very quickly becomes apparent and it seems increasingly difficult, if not impossible, to define the Balkans' geographical location, its people and its culture. Indeed, contradiction, chaos and change is at the Balkans very core.