A simple guy, Zhenya, works as an accountant and cannot admit to his colleague Alice that he is in love with her. All Zhenya wants is to be with his beloved. Real magic happens: the witch boss turns Zhenya into a Jack Russell terrier, and he becomes Alice's pet. They wake up together, go for walks and fight off numerous fans — in a word, an ideal life. Zheka even thinks about staying a dog, but Alice is in danger on the next full moon, so she urgently needs to find a way to turn back into a human.

A new scandalous Late Night School talk show created by a group of high school students regularly appears on the network. The project exists illegally and is filmed in a school gym. In each issue, teenagers discuss only the most pressing issues: relationships with teachers and parents, bullying, sex, gender stereotypes, and more. The number of views is growing, the topics are getting sharper, and gradually the creators are getting hooked on the HYPE, which means they are increasingly crossing the boundaries of reason. Along with popularity, problems are growing ― now, instead of notes in the diary, they face real expulsion and even a criminal case. The children's games are over, and it's time to make a conscious, adult choice between conscience and cheap HYPE.