Alvaro is been in jail and so he consider himself the most fit to lead his three friends Mario, Otello and Spartaco. The four young men decide to start a business. They need only a van to start a transport company. But they lack the money. How can they get it?

This short documentary explores the world of Italian photo comics (fumetti), focusing on the models who posed as romantic heroes and heroines for popular illustrated stories. By contrasting their staged screen personas with their everyday lives, the film offers an observational look at a mass-culture phenomenon in postwar Italy.