The inhabitants of Todday are content to live their lives in peace and quiet, until, that is, the government decides their little corner of the world would be the perfect place for a rocket launch site.

Rex Allerton is a top Hollywood star and an idol of the female population. To get away from the pressure of the fans who won't leave him alone, he relocates to a remote Italian village where unanticipated trouble arises when unwittingly he becomes the prize for an international lottery.