Set in Baku at the turn of the 20th century, a young successful businessman Asgar wishes to marry. He wants his bride to be the choice of his heart, however, Azerbaijani tradition restricted him from communicating with the lady as a lover before marriage. So Asgar decides to disguise himself as a mere cloth peddler and the young woman Gulchohra falls in love with him.

Azerbaijan in the 1930s. The difficult path to emancipation of Azerbaijani women, oppressed for centuries, who rebelled against the remnants of feudal customs, fanaticism, and fought for the right to be free citizens of their homeland.

In the second half of the 20th century, a class of students prepare for the 40th anniversary of the Pioneer Organization in the old palace of Shah. Events unfold when the famous magician Io-Kio presents the magic gown that will throw a group of students into the future.