Athili Sathibabu (Allari Naresh) is stingy guy & a ruthless money lender charging high rate of interest at Rs.10 at every 100 on a daily interest rate. He gives preferences to money over relations & love. He goes to extent of buying his brothers share of ancestral property & then drive them away. He falls in love with beautician (Kausha) by ignoring a village belle (Vidisha) who falls head over heel for him. The rest of the story is all about how he realizes the importance of love & relationships.

Appula Appa Rao is an Indian 1992 Telugu-language film directed by E.V.V. Satyanarayana which features Rajendra Prasad and Shobana in the lead roles. The film became a blockbuster at the box office and is regarded as a one of the popular comedy films in Telugu cinema.