- Episode 187: Across Logistics: The Future of Supply Chain Visibility, AI, and Business Networks

This week, we are joined by Hapag-Lloyd's Karsten Schmidt and SAP's Danilo Angelinetta and Doug DeLuca to explore the future of supply chain visibility —covering IoT-powered containers, AI-driven decisions, and business network collaboration.

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Covered topics:

• Visibility has evolved from operational add-on to board-level strategic priority

• Hapag-Lloyd's IoT-equipped containers enable real-time, granular shipment tracking

• Why data quality is the foundation of AI-driven logistics decisions

• Real-world use cases: FOB origin tracking, warehouse geofencing & supply chain velocity

• How SAP Business Network turns carrier visibility into actionable business outcomes

• AI accelerates disruption response—from detection and impact assessment to orchestration

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Guest 1: Karsten Schmidt, Director Smart Containers, Strategy Office
Hapag-Lloyd

Karsten drives the commercialization of IoT-enabled container visibility solutions, helping customers gain actionable insights and enhance the performance of their supply chains.

Guest 2: Danilo Angelinetta, Network Strategy Director EMEA, SAP

Danilo is responsible for SAP Business Network adoption and growth, expert in Procurement and Logistics and working with the Executives from Customers and Trading Partners to optimize their strategy  for the usage of SAP Business Network.

Guest 3: Doug DeLuca, SAP Business Network for Logistics Marketing Manager, SAP

Doug leads marketing for SAP’s logistics collaboration and visibility solutions, including SAP Business Network Freight Collaboration and SAP Business Network Global Track and Trace, working closely with customers and partners to improve efficiency and resilience across global supply chains.

Host 1: Richard Howells, SAP

⁠⁠⁠⁠⁠⁠⁠Richard Howells⁠⁠⁠⁠⁠⁠⁠ has been working in the Supply Chain Management and Manufacturing space for over 30 years. He is responsible for driving the thought leadership and awareness of SAP’s ERP, Finance, and Supply Chain solutions and is an active writer, podcaster, and thought leader on the topics of supply chain, Industry 4.0, digitization, and sustainability.

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Show Links:

HLAG feature story: https://news.sap.com/germany/2026/07/container-tracking-wie-echtzeit-iot-daten-die-supply-chain-optimieren/

Al Dahra on sap.com 

LAPP on sap.com

Supply Chain Management:   

SAP Supply Chain Management: www.sap.com/scm

Follow Us on Social Media : 

Richard Howells: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SAP Digital Supply Chain: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   

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