From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
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《不能承受的生命之轻》是米兰·昆德拉最负盛名的作品。小说描写了托马斯与特丽莎、萨丽娜之间的感情生活。但它不是一个男人和两个女人的三角性爱故事，它是一部哲理小说，小说从“永恒轮回”的讨论开始，把读者带入了对一系列问题的思考中，比如轻与重、灵与肉。
《不能承受的生命之轻》是一部意象繁复的书，其中装载了多种涵义：被政治化了的社会内涵的揭示、人性考察、个人命运在特定历史与政治语境下的呈现，以及对两性关系本质上的探索等。昆德拉将这些元素糅合在一起，写成一部非同凡响的小说——其中既有隐喻式的哲学思考，也有人的悲欢离合的生命历程的展现。