传媒
全球媒体时代的软实力之争
American Idol After Iraq : Competing for Hearts and Minds in the Global Media Age Douban
嘉戴尔斯 translator: 何明智 2010 - 3
近些年,美国在全球的影响力日渐受到挑战,而在文化领域。曾经被美国电影电视剧、流行音乐和MTV塑造的美国自由民主的光辉形象,却因为影片中的性和暴力程度增加、音乐中的粗口而不断引起世界各国家、各民族的反感和抗议。 对此,作为好莱坞的顶级制作人、前美国总统克林顿和新任美国总统奥巴马的公共关系顾问,本书作者之一的迈克·麦德沃预测,随着技术的发展,金融资本市场的全球化,世界各国的文化产业已经都被驱赶到了一个透明的、唯一的、广大的舞台上共同竞技。而在大规模热战基本失去可能性之后,现代国家形象间的对峙主要是文化的对峙。因此,当空洞乏味的所谓大片充斥各大院线,当盲目迎合观众的低俗搞笑成了主流文化,如何重拾自由文明的价值观,弥补文化之间的知识鸿沟,将成为未来媒体发展与整合的目标,也将成为各国打造文化软实力、制定正确公共外交政策的方向。
娱乐至死 童年的消逝
Amusing Ourselves to Death. Disappearance of Childhood Google Books Douban Goodreads
★ 8.8 47 ratings
[美国] 尼尔·波兹曼 translator: 章艳 / 吴燕莛 publishing house: 广西师范大学出版社 2009 - 5 other title: 娱乐至死 & 童年的消逝
Originally published in 1985, Neil Postman's groundbreaking polemic about the corrosive effects of television on our politics and public discourse has been hailed as a twenty-first-century book published in the twentieth century. Now, with television joined by more sophisticated electronic media—from the Internet to cell phones to DVDs—it has taken on even greater significance. <i>Amusing Ourselves to Death</i> is a prophetic look at what happens when politics, journalism, education, and even religion become subject to the demands of entertainment. It is also a blueprint for regaining controlof our media, so that they can serve our highest goals.