typography
The Form of the Book Book Douban
author:
Catherine de Smet
/
James Goggin
…
publishing house:
Occasional Papers
2010
Never Use Futura Douban
author:
Douglas Thomas
publishing house:
Princeton Architectural Press
2017
- 10
It's everywhere, including the moon (on the commemorative plaque left by Apollo 11 astronauts), Nike sneakers, the artworks of Barbara Kruger, Ed Ruscha, and Jenny Holzer, 2001: A Space Odyssey credits, Domino's Pizza boxes, Absolut Vodka bottles, and Red Bull cans. Richard Nixon used it for his presidential campaign, as did Hillary Clinton. Indeed, Futura is one of the most used fonts in the world today---the typeface of modern design---more so even than Helvetica. This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. Never Use Futura is illuminating, sometimes playful, reading, not just for type nerds, but for anyone interested in how typefaces are used, take on meaning, and become a language of their own.
Helvetica (2007) WikiData IMDb TMDB Douban
Helvetica
director:
加利·哈斯特维特
actor:
Michael Bierut
/
Neville Brody
…
other title:
传奇字体
/
海维提卡
…
2007 documentary film directed by Gary Hustwit