商业
从淘宝网到快乐购:狂热的中国邮购消费业 (2009)
熱狂と混乱の中国通販~目覚める13億人の消費パワ Douban
other title: 熱狂と混乱の中国通販~目覚める13億人の消費パワ
中国这一古老的国度,凭借13亿人强劲高涨的购买力最先从世界经济危机的低迷中走出。在此期间,作为新兴模式发展起来的函售业务成为了经济复苏的风向标。影片最先聚焦在函售业独领风骚的电视购物,其中尤以省级电视台的龙头湖南电视台购物频道的《快乐购》为例,摄制组跟随《快乐购》栏目组进军商贸重镇上海,见证了50分钟克莱斯勒漫行者超过100台的订购奇迹。还将目光所定在了日资企业上海千趣贸易,记录了他们如何适应中国国情和函售的现状,寻找破局的过程。 与此同时,欣欣向荣的快递业务下也隐藏着诸多不和谐的音符,它们也都被一一揭示出来……
For God, Country, and Coca-Cola
Douban
Mark Pendergrast publishing house: Basic Books 2000 - 1
Now fully updated, the classic account of how a bottle of sweetened caramel-colored soda water became synonymous with American capitalism For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company-and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-this is business history at its best: in fact, "The Real Thing."