诺贝尔经济学奖获奖理论 解决人人都会遇到的大问题 ................... ※编辑推荐※ ★招生、选课、分配宿舍和实习岗位，系统如何设计才合理？经济适用房、机动车牌照该如何分配？有些东西不能用钱来买，怎么分才能让各方满意？ ★诺贝尔经济学奖新潮理论，用人人都能懂的算法解决这些实际问题，力图让资源得到合乎心意的配置。 ★日本经济学界新晋翘楚，用简明易懂的案例，一目了然地揭示出问题背后的原理和规律，让读者收获茅塞顿开的阅读快感。 ................... ※内容简介※ 长久以来，用何种方式将东西交到最合适的人的手中，一直是经济学家致力解决的问题。在一般商品市场中，价格决定商品的分配：你出得起价钱，就能获取心头好。可是出于道德或公平的考量，有些市场没有或者无法标出价格。此时，经济学家的任务就是设计出合理的“游戏规则”，引导参与者真实地表达意愿，有效地分配资源。 2012 年，诺贝尔经济学奖最终指向了创造性地解决了上述问题的“市场设计”领域。该理论极具实用价值，挽救了众多肾衰竭患者的生命，改善了城市管理者颇为头疼的升学择校制度，甚至为美国政府带来了高达780亿美元的牌照拍卖收益…… 作者为日本经济学界新晋翘楚，轻松剔出现实问题的骨架，将之精简为可供剖析的案例，依次揭示出单边匹配、双边匹配和拍卖问题的内在逻辑。沉浸书中，你会惊艳于看上去如此“简单”的方法竟然能够释放出如此巨大的能量，同时也一定会为经济学家思维的层次感与创造力所折服。 ................... ※名人推荐※ 18 世纪亚当• 斯密所研究的自由市场的功能，19 世纪里昂• 瓦尔拉斯所重视的作为技术的经济学，以及20 世纪弗里德里希•冯•哈耶克评价为“发现的过程”的竞争——这些真知灼见都因市场设计这门知识在21 世纪开花结果。 ——坂井丰贵

在线阅读本书 Niall Ferguson follows the money to tell the human story behind the evolution of finance, from its origins in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance . Bread, cash, dosh, dough, loot, lucre, moolah, readies, the wherewithal: Call it what you like, it matters. To Christians, love of it is the root of all evil. To generals, its the sinews of war. To revolutionaries, its the chains of labor. But in The Ascent of Money , Niall Ferguson shows that finance is in fact the foundation of human progress. Whats more, he reveals financial history as the essential backstory behind all history. Through Fergusons expert lens familiar historical landmarks appear in a new and sharper financial focus. Suddenly, the civilization of the Renaissance looks very different: a boom in the market for art and architecture made possible when Italian bankers adopted Arabic mathematics. The rise of the Dutch republic is reinterpreted as the triumph of the worlds first modern bond market over insolvent Habsburg absolutism. And the origins of the French Revolution are traced back to a stock market bubble caused by a convicted Scot murderer. With the clarity and verve for which he is known, Ferguson elucidates key financial institutions and concepts by showing where they came from. What is money? What do banks do? Whats the difference between a stock and a bond? Why buy insurance or real estate? And what exactly does a hedge fund do? This is history for the present. Ferguson travels to post-Katrina New Orleans to ask why the free market cant provide adequate protection against catastrophe. He delves into the origins of the subprime mortgage crisis. Perhaps most important, The Ascent of Money documents how a new financial revolution is propelling the worlds biggest countries, India and China, from poverty to wealth in the space of a single generationan economic transformation unprecedented in human history. Yet the central lesson of the financial history is that sooner or later every bubble burstssooner or later the bearish sellers outnumber the bullish buyers, sooner or later greed flips into fear. And thats why, whether youre scraping by or rolling in it, theres never been a better time to understand the ascent of money.

2010 film directed by Charles Ferguson