Who You Are is the debut studio album by English Pop singer Jessie J, released through Lava Records. Originally scheduled to be released on 28 March 2011 in the UK, however due to a heightened demand and interest from fans, Universal Island brought forward the UK release by an entire month. Two singles preceded the album, including Jessie J's UK debut single "Do It Like a Dude" and "Price Tag", featuring B.o.B, which serves as the US lead single.