In Italy, small-town newlyweds Wanda and Ivan Cavalli embark on their honeymoon in the big city of Rome. Ivan dutifully wants to keep appointments with family and church, but Wanda is only interested in meeting her favorite photo-strip star known as "The White Sheik". While Wanda impetuously sneaks away to locate the object of her affections, disconsolate Ivan tries his hardest to keep up appearances with the couple's relatives.

In Italy, Checco Dal Monte manages a troupe of traveling performers with plenty of heart but minimal talent. At a small town engagement, he encounters the starry-eyed, gorgeous Lily Antonelli, and hires her as a dancer on the show. Vivacious Lily quickly sells out crowds and earns the resentment of Checco's mistress, Melina Amour, but the fledgling performer has far bigger ambitions and soon sets her sights on a higher-profile role.

Aging small-time conman Augusto works with two younger men: Roberto, who desires to become the Italian Johnny Ray, and Carlo, nicknamed Picasso. Through a series of mishaps and personal entanglements, things go badly for Augusto.