消费
The Sum of Small Things
Douban
★ 6.0 5 ratings
Elizabeth Currid-Halkett publishing house: Princeton University Press 2017 - 5
How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today's world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption--like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children's growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society "the aspirational class" and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen's Theory of the Leisure Class. In that inflammatory classic, which coined the phrase "conspicuous consumption," Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.
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July 14, 2019
介于流行写作和严肃理论之间(更偏向前者)。她的论点是炫耀性消费的大众化以及随之带来的AC的兴起,佐以全球化和收入分配不公,论证里到底这是关于大众还是精英的理论一直游移不定。一会说「This new, dominant cultural elite can be called, quite simply, the aspirational class.」,一会又讲到这些只是「the democratization of conspicuous consumption has provided many more material goods to the middle class, but this change is to their detriment.」理论读的不行,故事说得一般般。
社会阶层 消费 社会学