Cowboys from Hell is Pantera's fifth album and their first Atco Records album, recorded at The Dallas Sound Lab in Irving, TX and released on July 24, 1990. This was their first commercially successful album, exposing the band's groove metal style to mainstream audiences. Cowboys from Hell is seen as Pantera's "official" debut by most fans, as well as the band itself as they left behind their glam metal past and began to exhibit a more groove metal-oriented sound. After its release, a logo for the band was made featuring the letters 'CFH' (the abbreviation of the album title) in a circular design.