The function of design is to communicate--whether it's about a product, concept or a company. This comprehensive book shows readers how design works and how it can work for them. It provides all the groundwork a beginner needs, and acts as a sourcebook for experienced designers who are is looking for fresh ideas and approaches. Authors Alan Swann and David Dabner break the subject down into three comprehensive sections: - BASIC DESIGN PRINCIPLES details the ground rules of design, type and color- DESIGN DECISIONS examines the various stages of design--including the initial brief, copy, imagery and results--and how each may be analyzed- DESIGN PROJECTS AND CATEGORIES reviews various types of design with commentary on how the above principles have been applied Hundreds of illustrations, step-by-step instructions, exercises and case studies clarify every lesson, while checklists at the end of each section highlight all the points readers need to remember.