James Trevor Oliver MBE (May 27, 1975), better known as Jamie Oliver and nicknamed The Naked Chef, is a British celebrity chef. He is well known for his role in campaigning against unhealthy, processed foods in British schools. Since his early years, his use of the Essex accent has become infamous - particularly the use of the hindi word "pukka" (colloquially meaning "brilliant" or "solid", originally "cooked" or "ripe").