Visual Methodologies is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The text begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Following chapters then go on to investigate in detail - through an integrated theoretical and applied discussion - different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: · Compositional interpretation · Content analysis · Semiology · Psychoanalysis · Discourse analysis · Audience analysis An integrated primer on studying visual culture - illustrated throughout, with key terms cross-referenced and defined - Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.