Zion Tzanani, a Yemeni shoe salesman is caught up in a bitter rivalry with his neighbour, Israel Ben-Naim, a Persian shoe salesman. The situation turns even more toxic when Shimshona, Yemeni Zion’s daughter, starts seeing Herzl, Persian Israel’s son. And as if that weren’t bad enough, Zion is also worried that his wife, Ziona, has been having an affair with his archnemesis, Israel. In response, he buys her a diamond ring, which then mysteriously goes missing.

The town matchmaker searches for an honest match for Carolina, the daughter of a wealthy man. He finds it in the bumbling, stuttering Kuni Lemel, who has a remarkable resemblance to her lover, Max. Things go south when two Kuni Lemels arrive in town.