Ibrahim is a creative advertising professional who is extremely boring and reserved. As he embarks on a journey to win over his son who seems to prefer his stepfather, Ibrahim seizes the chance when he goes on a business trip to film an ad campaign titled “live your life!" to get close to his son.

A very unlucky guy, Bakry, ends up with an abandoned and cursed theater house, and he must find a way to elevate the curse, as it affects him every time he enters the theater.