Hooch is an inexpensive regional exploitation action-comedy (hicksploitation) about a small county in the Appalachians and its many moonshine-brewing inhabitants, who are all struggling to make a living. The older "brewers" are pissed off at the success of handsome young upstart Eddie Joe, who is charmingly stealing their regular customers. Meanwhile, the owner of the country store (also a moonshiner) conspires with a trio of carpetbagging Mafioso who want to take over the moonshine business in that county as an extension of their Northern business ventures.

Duncan Jax must stop the evil terrorist Scarlet Leader from acquiring nuclear bombs that could start WW3. Together with the trusty baboon, Boon, he takes on the almost impossible mission! He must steal the gold that Scarlet leader plans to use to purchase the weapons of destruction.